Audience research
Programmatic advertising surveys: Brand Lift vs SurveyMonkey and Qualtrics
Compare Brand Lift's campaign measurement with SurveyMonkey and Qualtrics research for English agencies, including response limits and UK data protection.
Archive
October 2026
Rules and ethics
Programmatic advertising campaign review workflow
A practical programmatic advertising campaign review, showing how audience segments, consent signals, inferred interests and sign-off fit into a team workflow.
Rules and ethics
Programmatic advertising UK regulations: PECR consent, UK GDPR lawful basis and the ICO children's code
Programmatic advertising rules in England: PECR regulation 6, UK GDPR Article 6 lawful bases, Article 9 special category data and the ICO children's code.
Rules and ethics
What ASA rulings on programmatic ads teach UK advertisers: Play'n GO and Enigmaa under the CAP Code
Two ASA rulings read for programmatic advertisers: age targeting under CAP Code section 16, advertorial labels under rules 2.1 and 2.4, and PECR consent.
Rules and ethics
Post-Brexit data transfers in programmatic: EU-UK adequacy, SCCs and records
How EU-UK adequacy covers programmatic data flows, where standard contractual clauses and risk assessments still apply, and how to document each transfer.
Rules and ethics
Programmatic agency contracts after the CMA study
Programmatic agency contracts: how the CMA study and DMCC Act affect disclosure, data roles and evidence for UK agencies.
Audience research
Wales and Scotland programmatic targeting for language and culture
Programmatic advertising in Wales and Scotland needs Welsh-language inventory, cultural insight and nation-level data sources to plan properly.
Reviews
London vs Manchester, how programmatic agency fees and talent differ
Programmatic agency fees and talent differ sharply between London and Manchester, from retainers to CPM deals and salary bands across the UK.
Rules and ethics
How UK GDPR and PECR shape programmatic advertising consent
Programmatic advertising in the UK must meet UK GDPR lawful-basis rules and PECR regulation 6. Learn how consent, CMP signals and contracts fit.
Rules and ethics
ICO reprimands and UK programmatic advertising consent flows
A focused account of the ICO’s Sky Betting and Gaming and Experian reprimands, the cookie-banner deadline and consent controls for UK programmatic advertising.
Audience research
How ONS and BARB data can inform UK programmatic audience planning
Programmatic advertising planning in the UK gets sharper when ONS census data and BARB viewing figures size audiences before any budget is committed.
Reviews
Bristol and Leeds programmatic agencies, a regional cost comparison
Programmatic agency fees in Bristol and Leeds compared, with named agencies, talent pools, sector demand and local market data for UK brands.
Measurement
Programmatic advertising CPM bands for eight UK regions
Programmatic advertising CPM bands for eight UK regions, media-only, why London runs higher, and how to turn any quote into an effective CPM you can compare.