Operations
Check a programmatic advertising launch review before you sign off
What a programmatic advertising launch review should test, what it cannot prove, and how to separate vendor claims from independent evidence before go-live.
Section
Operations
Operations
A five-gate programmatic advertising workflow
A five-gate programmatic advertising workflow for UK agencies, with named owners, DSP setup, consent checks, verification and invoice reconciliation.
Operations
What programmatic advertising operations means for delivery teams
A practical guide to programmatic advertising operations: how UK teams plan, launch and govern campaigns, with a decision table, quality checks and common questions.
Operations
What belongs on a programmatic advertising quality checklist?
A programmatic advertising quality checklist for UK buyers, covering supply paths, consent, brand safety, viewability, invalid traffic and campaign ownership.
Operations
How to write programmatic advertising service standards your team can follow
A practical guide to writing programmatic advertising service standards, covering response times, quality gates, ownership, data roles and a drafting checklist.
Operations
Before you hire, map the programmatic advertising team roles you need
A practical listicle on the programmatic advertising team roles English agencies need, how to split duties, and the checks to apply before hiring.