Audience research
Programmatic advertising surveys: Brand Lift vs SurveyMonkey and Qualtrics
Compare Brand Lift's campaign measurement with SurveyMonkey and Qualtrics research for English agencies, including response limits and UK data protection.
Section
Audience research
Audience research
Wales and Scotland programmatic targeting for language and culture
Programmatic advertising in Wales and Scotland needs Welsh-language inventory, cultural insight and nation-level data sources to plan properly.
Audience research
How ONS and BARB data can inform UK programmatic audience planning
Programmatic advertising planning in the UK gets sharper when ONS census data and BARB viewing figures size audiences before any budget is committed.
Audience research
Programmatic advertising audience research, first-party data or panel surveys?
A practical guide to programmatic advertising audience research, covering first-party data, panels, interviews and the tests that stop wasted spend.
Audience research
Seven programmatic advertising buyer persona types English agencies meet
Seven programmatic advertising buyer persona types English agencies meet, from performance marketers to procurement leads, plus lawful data and live brief tests.
Audience research
When to run programmatic advertising competitor research
A checklist for deciding when programmatic advertising competitor research is worth running, from ad libraries and spend signals to the rules on copying a rival.
Audience research
Programmatic advertising customer interviews explained for agency planners
How UK agencies can run programmatic advertising customer interviews, from inclusion criteria and consent to question design and using the findings.
Audience research
Why a programmatic advertising target audience needs a written profile
How UK media buyers can research and define a programmatic advertising target audience: data sources, privacy checks, segmentation tests and a practical checklist.