Strategy
Five work lines to test in a UK programmatic agency contract
The five work lines in a UK programmatic advertising agency contract, the evidence that tests each, what sits outside the fee, and a four-step renewal check.
Section
Strategy
Strategy
B2B vs B2C programmatic advertising in the UK: key differences
How UK programmatic buying differs for B2B and B2C: targeting, consent rules, inventory choice, LinkedIn targeting, buying cycles and measurement.
Strategy
Private marketplace auctions in UK programmatic buying
How a private marketplace auction works in UK programmatic buying, how it compares with open and direct deals, and what buyers should check before signing.
Strategy
How UK advertisers can test connected TV programmatic advertising
How UK advertisers can test connected TV programmatic advertising: inventory routes, clearance timing, consent rules, budgets and measurement.
Strategy
In-house programmatic advertising: a 90-day UK pilot
How to decide whether to move programmatic advertising in-house in the UK: what to weigh, what you give up, and a 90-day pilot with written pass marks.
Strategy
A programmatic advertising channel strategy should be scored, not argued
How to score programmatic channels before funding them: weighted criteria, evidence checks and review dates that keep a channel strategy defensible.
Strategy
Programmatic advertising strategy for UK ecommerce brands
A UK programmatic advertising strategy for ecommerce, covering DSPs, agencies, retail media, campaign steps, seasonal planning, consent and reporting.
Strategy
A 90-day programmatic advertising plan for a known brand or a test budget
How to build a 90-day programmatic advertising plan for an English agency or client, with phased tests, named UK rules and a simple weekly rhythm.
Strategy
Programmatic advertising planning template fields explained
A programmatic advertising planning template sets objectives, audiences, formats, budgets and review dates in one working file for agency and in-house teams.
Strategy
What should a programmatic advertising strategy cover?
Programmatic advertising strategy explained: objectives, budget splits, data, creative, measurement and the governance that keeps spend honest across the UK.
Strategy
Seven steps to build a programmatic advertising strategy framework
A seven-step programmatic advertising framework for objectives, audiences, budgets, platforms, formats, measurement, governance and review.
Strategy
When to fix ten programmatic advertising strategy mistakes
Ten programmatic advertising strategy mistakes UK teams keep making, with a before and after table, plus the moment each one becomes worth fixing.