Rules and ethics
Programmatic advertising campaign review workflow
A practical programmatic advertising campaign review, showing how audience segments, consent signals, inferred interests and sign-off fit into a team workflow.
Section
Rules and ethics
Rules and ethics
Programmatic advertising UK regulations: PECR consent, UK GDPR lawful basis and the ICO children's code
Programmatic advertising rules in England: PECR regulation 6, UK GDPR Article 6 lawful bases, Article 9 special category data and the ICO children's code.
Rules and ethics
What ASA rulings on programmatic ads teach UK advertisers: Play'n GO and Enigmaa under the CAP Code
Two ASA rulings read for programmatic advertisers: age targeting under CAP Code section 16, advertorial labels under rules 2.1 and 2.4, and PECR consent.
Rules and ethics
Post-Brexit data transfers in programmatic: EU-UK adequacy, SCCs and records
How EU-UK adequacy covers programmatic data flows, where standard contractual clauses and risk assessments still apply, and how to document each transfer.
Rules and ethics
Programmatic agency contracts after the CMA study
Programmatic agency contracts: how the CMA study and DMCC Act affect disclosure, data roles and evidence for UK agencies.
Rules and ethics
How UK GDPR and PECR shape programmatic advertising consent
Programmatic advertising in the UK must meet UK GDPR lawful-basis rules and PECR regulation 6. Learn how consent, CMP signals and contracts fit.
Rules and ethics
ICO reprimands and UK programmatic advertising consent flows
A focused account of the ICO’s Sky Betting and Gaming and Experian reprimands, the cookie-banner deadline and consent controls for UK programmatic advertising.
Rules and ethics
How does GDPR consent for programmatic advertising work in the UK?
UK GDPR consent for programmatic advertising: how ICO rules, PECR and the IAB TCF shape publisher and agency buying across display, video and app inventory.
Rules and ethics
Framework contract or insertion order for programmatic advertising commercial contracts
A practical comparison of framework contracts and insertion orders in programmatic advertising commercial contracts, with England rules, ICO and ASA guidance.
Rules and ethics
When to review programmatic advertising data protection
Programmatic advertising data protection reviews should follow consent changes, new identifiers and enforcement shifts, not an annual calendar slot.
Rules and ethics
What should a programmatic advertising disclosure policy contain?
A practical guide to writing a programmatic advertising disclosure policy, covering UK rules, buyer questions and a decision table for what to disclose and when.
Rules and ethics
Before you launch, review the programmatic advertising rules and ethics
UK programmatic advertising rules and ethics: UK GDPR, ICO direct marketing guidance, CAP Code, IAB brand safety, contracts, disclosure and a scoring rubric.
Rules and ethics
Can sustainable programmatic advertising work for UK brands?
Sustainable programmatic advertising in the UK: what AdGreen, net zero targets and green claims rules mean for media buying, and how to test it.