Measurement
Programmatic advertising CPM bands for eight UK regions
Programmatic advertising CPM bands for eight UK regions, media-only, why London runs higher, and how to turn any quote into an effective CPM you can compare.
Section
Measurement
Measurement
How to compare programmatic advertising attribution methods
A practical comparison of programmatic advertising attribution methods, from last-click to incrementality testing, with a checklist for agency measurement plans.
Measurement
How to assess programmatic advertising benchmarks
Learn how to assess programmatic advertising benchmarks by checking their definitions, samples, dates and limits before using them to inform agency planning.
Measurement
Which programmatic advertising key metrics should an agency report?
The programmatic advertising key metrics agencies should report, from viewable impressions to cost per acquisition, with a decision table for common questions.
Measurement
Programmatic advertising measurement without vanity metrics
A guide to programmatic advertising measurement for UK agencies and brands, covering viewability, attribution tests and reporting that reconciles.
Measurement
Check these programmatic advertising measurement mistakes
Spot the measurement mistakes that distort programmatic advertising reporting, from mismatched attribution windows to crawler logs and stale audience rules.
Measurement
Decisions to settle before building a programmatic advertising reporting dashboard
A pre-build guide to a programmatic advertising reporting dashboard covering decisions, definitions, sources, attribution windows, first tiles and a pound example.