Foundations
Five programmatic advertising business models and how they pay
Compare five programmatic advertising business models, from managed service retainers to principal trading, with a numbered process for choosing the right structure.
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Foundations
Foundations
Programmatic advertising deal scoring: routes and risks
A framework to score programmatic advertising deals for UK operators, covering routes, consent duties, creative costs and illustrative—not market—figures.
Foundations
Why programmatic advertising demand signals matter to English agencies
A practical listicle on the demand signals English agencies should track in programmatic advertising, with inclusion criteria, a checklist and cited UK data sources.
Foundations
When to review programmatic advertising foundations for your agency
A trigger-based guide to programmatic foundations reviews: platform changes, contract renewals, data audits, 90-day timelines and practical checkpoints.
Foundations
Programmatic advertising market entry checklist explained for English agencies
A programmatic advertising market entry checklist for English agencies, covering demand evidence, data duties, platform access and the gaps that stall launches.