Foundations
Five programmatic advertising business models and how they pay
Compare five programmatic advertising business models, from managed service retainers to principal trading, with a numbered process for choosing the right structure.
Topic
ad tech
Foundations
Why programmatic advertising demand signals matter to English agencies
A practical listicle on the demand signals English agencies should track in programmatic advertising, with inclusion criteria, a checklist and cited UK data sources.
Tools and providers
How to compare a managed programmatic service with an in-house licence
Weigh a managed programmatic service against an in-house licence, covering where fees go, data duties, social channels and a shortlist scoring table.
Tools and providers
Programmatic advertising vendor due diligence: questions to ask before signing
Questions to ask in programmatic advertising vendor due diligence, covering platform mechanics, data rights, fees, service model and handover before signing.