Topic

advertising compliance

2 articles

Audience research

Seven programmatic advertising buyer persona types English agencies meet

Seven programmatic advertising buyer persona types English agencies meet, from performance marketers to procurement leads, plus lawful data and live brief tests.

Editorial Desk · September 11, 2026 · 4 min read

Outlook

Programmatic advertising risk categories and review sequence for agencies

Programmatic advertising risk for agencies: audience, inventory, AI disclosure and skills categories, with a seven-step review to assign owners, triggers and dates.

Editorial Desk · September 11, 2026 · 5 min read