Operations
A five-gate programmatic advertising workflow
A five-gate programmatic advertising workflow for UK agencies, with named owners, DSP setup, consent checks, verification and invoice reconciliation.
Topic
agency operations
Measurement
Decisions to settle before building a programmatic advertising reporting dashboard
A pre-build guide to a programmatic advertising reporting dashboard covering decisions, definitions, sources, attribution windows, first tiles and a pound example.
Operations
How to write programmatic advertising service standards your team can follow
A practical guide to writing programmatic advertising service standards, covering response times, quality gates, ownership, data roles and a drafting checklist.
Outlook
How to build a programmatic advertising skills forecast for your team
Build a programmatic advertising skills forecast by mapping tasks, scoring current capability and setting hiring or training triggers. Includes a checklist.
Tools and providers
Planning a programmatic advertising tool rollout
A practical programmatic advertising rollout plan: map workflows, audit data, assign an owner and test in stages before retiring the old process.