Strategy
A 90-day programmatic advertising plan for a known brand or a test budget
How to build a 90-day programmatic advertising plan for an English agency or client, with phased tests, named UK rules and a simple weekly rhythm.
Topic
campaign measurement
Strategy
What should a programmatic advertising strategy cover?
Programmatic advertising strategy explained: objectives, budget splits, data, creative, measurement and the governance that keeps spend honest across the UK.