Rules and ethics
Programmatic advertising campaign review workflow
A practical programmatic advertising campaign review, showing how audience segments, consent signals, inferred interests and sign-off fit into a team workflow.
Topic
compliance
Rules and ethics
What ASA rulings on programmatic ads teach UK advertisers: Play'n GO and Enigmaa under the CAP Code
Two ASA rulings read for programmatic advertisers: age targeting under CAP Code section 16, advertorial labels under rules 2.1 and 2.4, and PECR consent.
Foundations
Programmatic advertising deal scoring: routes and risks
A framework to score programmatic advertising deals for UK operators, covering routes, consent duties, creative costs and illustrative—not market—figures.
Strategy
Seven steps to build a programmatic advertising strategy framework
A seven-step programmatic advertising framework for objectives, audiences, budgets, platforms, formats, measurement, governance and review.
Rules and ethics
Before you launch, review the programmatic advertising rules and ethics
UK programmatic advertising rules and ethics: UK GDPR, ICO direct marketing guidance, CAP Code, IAB brand safety, contracts, disclosure and a scoring rubric.