Rules and ethics
How UK GDPR and PECR shape programmatic advertising consent
Programmatic advertising in the UK must meet UK GDPR lawful-basis rules and PECR regulation 6. Learn how consent, CMP signals and contracts fit.
Topic
consent
Rules and ethics
ICO reprimands and UK programmatic advertising consent flows
A focused account of the ICO’s Sky Betting and Gaming and Experian reprimands, the cookie-banner deadline and consent controls for UK programmatic advertising.
Strategy
Programmatic advertising strategy for UK ecommerce brands
A UK programmatic advertising strategy for ecommerce, covering DSPs, agencies, retail media, campaign steps, seasonal planning, consent and reporting.