Rules and ethics
Programmatic advertising campaign review workflow
A practical programmatic advertising campaign review, showing how audience segments, consent signals, inferred interests and sign-off fit into a team workflow.
Topic
England
Rules and ethics
Programmatic advertising UK regulations: PECR consent, UK GDPR lawful basis and the ICO children's code
Programmatic advertising rules in England: PECR regulation 6, UK GDPR Article 6 lawful bases, Article 9 special category data and the ICO children's code.
Reviews
What programmatic advertising agency reviews can and cannot prove
How to tell what programmatic advertising agency reviews prove and what they do not, with a scoring table for contract, data handling and fees.
Tools and providers
Buy-side programmatic advertising tools: when each type earns a place
When each buy-side programmatic advertising tool earns a place, from DSPs to consent tools, with example platforms, inclusion tests and English buyer checks.
Rules and ethics
Framework contract or insertion order for programmatic advertising commercial contracts
A practical comparison of framework contracts and insertion orders in programmatic advertising commercial contracts, with England rules, ICO and ASA guidance.
Costs and pricing
When to rebuild a programmatic advertising cost guide
A cost guide for English agencies that has stopped matching invoices: what changed, which numbers to replace, and how to rebuild the model without guesswork.
Outlook
Before you forecast the programmatic advertising market outlook
How to build a programmatic advertising market outlook for England: demand signals, scenario rules, update triggers and a worked budget example.
Costs and pricing
CPM or retainer? Programmatic advertising pricing models compared
Compares CPM, CPA, retainer and hybrid programmatic advertising pricing models for English agencies, with labelled example figures, compliance notes and glossary.
Operations
Before you hire, map the programmatic advertising team roles you need
A practical listicle on the programmatic advertising team roles English agencies need, how to split duties, and the checks to apply before hiring.