Strategy
In-house programmatic advertising: a 90-day UK pilot
How to decide whether to move programmatic advertising in-house in the UK: what to weigh, what you give up, and a 90-day pilot with written pass marks.
Topic
Topic
Strategy
How to decide whether to move programmatic advertising in-house in the UK: what to weigh, what you give up, and a 90-day pilot with written pass marks.