Measurement
How to compare programmatic advertising attribution methods
A practical comparison of programmatic advertising attribution methods, from last-click to incrementality testing, with a checklist for agency measurement plans.
Topic
measurement
Audience research
Programmatic advertising audience research, first-party data or panel surveys?
A practical guide to programmatic advertising audience research, covering first-party data, panels, interviews and the tests that stop wasted spend.
Measurement
How to assess programmatic advertising benchmarks
Learn how to assess programmatic advertising benchmarks by checking their definitions, samples, dates and limits before using them to inform agency planning.
Measurement
Which programmatic advertising key metrics should an agency report?
The programmatic advertising key metrics agencies should report, from viewable impressions to cost per acquisition, with a decision table for common questions.
Measurement
Programmatic advertising measurement without vanity metrics
A guide to programmatic advertising measurement for UK agencies and brands, covering viewability, attribution tests and reporting that reconciles.
Measurement
Check these programmatic advertising measurement mistakes
Spot the measurement mistakes that distort programmatic advertising reporting, from mismatched attribution windows to crawler logs and stale audience rules.
Measurement
Decisions to settle before building a programmatic advertising reporting dashboard
A pre-build guide to a programmatic advertising reporting dashboard covering decisions, definitions, sources, attribution windows, first tiles and a pound example.
Costs and pricing
Programmatic advertising forecast assumptions
A programmatic advertising forecast sets out full campaign costs, a return measure and labelled assumptions, with reviews to compare forecasts against results.
Strategy
Seven steps to build a programmatic advertising strategy framework
A seven-step programmatic advertising framework for objectives, audiences, budgets, platforms, formats, measurement, governance and review.