Audience research
Programmatic advertising audience research, first-party data or panel surveys?
A practical guide to programmatic advertising audience research, covering first-party data, panels, interviews and the tests that stop wasted spend.
Topic
media planning
Strategy
A programmatic advertising channel strategy should be scored, not argued
How to score programmatic channels before funding them: weighted criteria, evidence checks and review dates that keep a channel strategy defensible.
Strategy
A 90-day programmatic advertising plan for a known brand or a test budget
How to build a 90-day programmatic advertising plan for an English agency or client, with phased tests, named UK rules and a simple weekly rhythm.
Strategy
Programmatic advertising planning template fields explained
A programmatic advertising planning template sets objectives, audiences, formats, budgets and review dates in one working file for agency and in-house teams.
Strategy
What should a programmatic advertising strategy cover?
Programmatic advertising strategy explained: objectives, budget splits, data, creative, measurement and the governance that keeps spend honest across the UK.
Strategy
Seven steps to build a programmatic advertising strategy framework
A seven-step programmatic advertising framework for objectives, audiences, budgets, platforms, formats, measurement, governance and review.