Reviews
What programmatic advertising agency reviews can and cannot prove
How to tell what programmatic advertising agency reviews prove and what they do not, with a scoring table for contract, data handling and fees.
Topic
procurement
Tools and providers
How to compare a managed programmatic service with an in-house licence
Weigh a managed programmatic service against an in-house licence, covering where fees go, data duties, social channels and a shortlist scoring table.
Tools and providers
Programmatic advertising vendor due diligence: questions to ask before signing
Questions to ask in programmatic advertising vendor due diligence, covering platform mechanics, data rights, fees, service model and handover before signing.