Topic

uk advertising

2 articles

Strategy

How UK programmatic buying differs for B2B and B2C: targeting, consent rules, inventory choice, LinkedIn targeting, buying cycles and measurement.

Editorial Desk · September 11, 2026 · 4 min read

Audience research

How UK agencies can run programmatic advertising customer interviews, from inclusion criteria and consent to question design and using the findings.

Editorial Desk · September 11, 2026 · 7 min read