Rules and ethics
Post-Brexit data transfers in programmatic: EU-UK adequacy, SCCs and records
How EU-UK adequacy covers programmatic data flows, where standard contractual clauses and risk assessments still apply, and how to document each transfer.
Topic
uk gdpr
Rules and ethics
How UK GDPR and PECR shape programmatic advertising consent
Programmatic advertising in the UK must meet UK GDPR lawful-basis rules and PECR regulation 6. Learn how consent, CMP signals and contracts fit.
Rules and ethics
ICO reprimands and UK programmatic advertising consent flows
A focused account of the ICO’s Sky Betting and Gaming and Experian reprimands, the cookie-banner deadline and consent controls for UK programmatic advertising.
Rules and ethics
Before you launch, review the programmatic advertising rules and ethics
UK programmatic advertising rules and ethics: UK GDPR, ICO direct marketing guidance, CAP Code, IAB brand safety, contracts, disclosure and a scoring rubric.