Strategy
Five work lines to test in a UK programmatic agency contract
The five work lines in a UK programmatic advertising agency contract, the evidence that tests each, what sits outside the fee, and a four-step renewal check.
Topic
uk media buying
Strategy
How UK advertisers can test connected TV programmatic advertising
How UK advertisers can test connected TV programmatic advertising: inventory routes, clearance timing, consent rules, budgets and measurement.
Strategy
In-house programmatic advertising: a 90-day UK pilot
How to decide whether to move programmatic advertising in-house in the UK: what to weigh, what you give up, and a 90-day pilot with written pass marks.