Strategy
Five work lines to test in a UK programmatic agency contract
The five work lines in a UK programmatic advertising agency contract, the evidence that tests each, what sits outside the fee, and a four-step renewal check.
Archive
September 2026
Strategy
B2B vs B2C programmatic advertising in the UK: key differences
How UK programmatic buying differs for B2B and B2C: targeting, consent rules, inventory choice, LinkedIn targeting, buying cycles and measurement.
Strategy
Private marketplace auctions in UK programmatic buying
How a private marketplace auction works in UK programmatic buying, how it compares with open and direct deals, and what buyers should check before signing.
Rules and ethics
How does GDPR consent for programmatic advertising work in the UK?
UK GDPR consent for programmatic advertising: how ICO rules, PECR and the IAB TCF shape publisher and agency buying across display, video and app inventory.
Strategy
How UK advertisers can test connected TV programmatic advertising
How UK advertisers can test connected TV programmatic advertising: inventory routes, clearance timing, consent rules, budgets and measurement.
Strategy
In-house programmatic advertising: a 90-day UK pilot
How to decide whether to move programmatic advertising in-house in the UK: what to weigh, what you give up, and a 90-day pilot with written pass marks.
Outlook
Steady regulation or faster video? Programmatic advertising 2027 trends
A listicle on the programmatic advertising 2027 trends for English agencies, covering regulation, video, retail media and the update triggers that force reviews.
Reviews
What programmatic advertising agency reviews can and cannot prove
How to tell what programmatic advertising agency reviews prove and what they do not, with a scoring table for contract, data handling and fees.
Outlook
Programmatic advertising AI tools: fit, limits and testing
A guide to programmatic advertising AI applications, their stated strengths and limits, and practical ways UK agencies can test vendor claims before committing.
Measurement
How to compare programmatic advertising attribution methods
A practical comparison of programmatic advertising attribution methods, from last-click to incrementality testing, with a checklist for agency measurement plans.
Audience research
Programmatic advertising audience research, first-party data or panel surveys?
A practical guide to programmatic advertising audience research, covering first-party data, panels, interviews and the tests that stop wasted spend.
Measurement
How to assess programmatic advertising benchmarks
Learn how to assess programmatic advertising benchmarks by checking their definitions, samples, dates and limits before using them to inform agency planning.
Reviews
How to shortlist programmatic advertising best providers
A practical method for English agencies comparing programmatic advertising best providers, with inclusion criteria, data rules and a scoring checklist.
Tools and providers
Buy-side programmatic advertising tools: when each type earns a place
When each buy-side programmatic advertising tool earns a place, from DSPs to consent tools, with example platforms, inclusion tests and English buyer checks.
Foundations
Five programmatic advertising business models and how they pay
Compare five programmatic advertising business models, from managed service retainers to principal trading, with a numbered process for choosing the right structure.
Audience research
Seven programmatic advertising buyer persona types English agencies meet
Seven programmatic advertising buyer persona types English agencies meet, from performance marketers to procurement leads, plus lawful data and live brief tests.
Strategy
A programmatic advertising channel strategy should be scored, not argued
How to score programmatic channels before funding them: weighted criteria, evidence checks and review dates that keep a channel strategy defensible.
Rules and ethics
Framework contract or insertion order for programmatic advertising commercial contracts
A practical comparison of framework contracts and insertion orders in programmatic advertising commercial contracts, with England rules, ICO and ASA guidance.
Foundations
Programmatic advertising deal scoring: routes and risks
A framework to score programmatic advertising deals for UK operators, covering routes, consent duties, creative costs and illustrative—not market—figures.
Audience research
When to run programmatic advertising competitor research
A checklist for deciding when programmatic advertising competitor research is worth running, from ad libraries and spend signals to the rules on copying a rival.
Costs and pricing
When to rebuild a programmatic advertising cost guide
A cost guide for English agencies that has stopped matching invoices: what changed, which numbers to replace, and how to rebuild the model without guesswork.
Costs and pricing
How to budget for programmatic advertising costs
Work out a realistic programmatic advertising budget: how media, platform, data, verification and agency fees stack up, plus tests and questions to ask.
Audience research
Programmatic advertising customer interviews explained for agency planners
How UK agencies can run programmatic advertising customer interviews, from inclusion criteria and consent to question design and using the findings.
Rules and ethics
When to review programmatic advertising data protection
Programmatic advertising data protection reviews should follow consent changes, new identifiers and enforcement shifts, not an annual calendar slot.
Foundations
Why programmatic advertising demand signals matter to English agencies
A practical listicle on the demand signals English agencies should track in programmatic advertising, with inclusion criteria, a checklist and cited UK data sources.
Rules and ethics
What should a programmatic advertising disclosure policy contain?
A practical guide to writing a programmatic advertising disclosure policy, covering UK rules, buyer questions and a decision table for what to disclose and when.
Foundations
When to review programmatic advertising foundations for your agency
A trigger-based guide to programmatic foundations reviews: platform changes, contract renewals, data audits, 90-day timelines and practical checkpoints.
Strategy
Programmatic advertising strategy for UK ecommerce brands
A UK programmatic advertising strategy for ecommerce, covering DSPs, agencies, retail media, campaign steps, seasonal planning, consent and reporting.
Measurement
Which programmatic advertising key metrics should an agency report?
The programmatic advertising key metrics agencies should report, from viewable impressions to cost per acquisition, with a decision table for common questions.
Operations
Check a programmatic advertising launch review before you sign off
What a programmatic advertising launch review should test, what it cannot prove, and how to separate vendor claims from independent evidence before go-live.
Foundations
Programmatic advertising market entry checklist explained for English agencies
A programmatic advertising market entry checklist for English agencies, covering demand evidence, data duties, platform access and the gaps that stall launches.
Outlook
Before you forecast the programmatic advertising market outlook
How to build a programmatic advertising market outlook for England: demand signals, scenario rules, update triggers and a worked budget example.
Measurement
Programmatic advertising measurement without vanity metrics
A guide to programmatic advertising measurement for UK agencies and brands, covering viewability, attribution tests and reporting that reconciles.
Measurement
Check these programmatic advertising measurement mistakes
Spot the measurement mistakes that distort programmatic advertising reporting, from mismatched attribution windows to crawler logs and stale audience rules.
Strategy
A 90-day programmatic advertising plan for a known brand or a test budget
How to build a 90-day programmatic advertising plan for an English agency or client, with phased tests, named UK rules and a simple weekly rhythm.
Operations
A five-gate programmatic advertising workflow
A five-gate programmatic advertising workflow for UK agencies, with named owners, DSP setup, consent checks, verification and invoice reconciliation.
Operations
What programmatic advertising operations means for delivery teams
A practical guide to programmatic advertising operations: how UK teams plan, launch and govern campaigns, with a decision table, quality checks and common questions.
Strategy
Programmatic advertising planning template fields explained
A programmatic advertising planning template sets objectives, audiences, formats, budgets and review dates in one working file for agency and in-house teams.
Costs and pricing
CPM or retainer? Programmatic advertising pricing models compared
Compares CPM, CPA, retainer and hybrid programmatic advertising pricing models for English agencies, with labelled example figures, compliance notes and glossary.
Reviews
Check a programmatic advertising product comparison before you sign
A step-by-step method for scoring programmatic advertising product comparisons: set criteria, weight them, verify data claims, then document the decision.
Operations
What belongs on a programmatic advertising quality checklist?
A programmatic advertising quality checklist for UK buyers, covering supply paths, consent, brand safety, viewability, invalid traffic and campaign ownership.
Measurement
Decisions to settle before building a programmatic advertising reporting dashboard
A pre-build guide to a programmatic advertising reporting dashboard covering decisions, definitions, sources, attribution windows, first tiles and a pound example.
Costs and pricing
Programmatic advertising forecast assumptions
A programmatic advertising forecast sets out full campaign costs, a return measure and labelled assumptions, with reviews to compare forecasts against results.
Reviews
Before you trust a programmatic advertising review methodology
Most teams score vendors on sales decks rather than evidence. Here is what a programmatic advertising review methodology assesses, and what it leaves out.
Reviews
Why programmatic advertising reviews need a scoring method
How to read and run programmatic advertising reviews: scoring, due diligence, supply chain evidence and a repeatable comparison method for agencies and platforms.
Outlook
Programmatic advertising risk categories and review sequence for agencies
Programmatic advertising risk for agencies: audience, inventory, AI disclosure and skills categories, with a seven-step review to assign owners, triggers and dates.
Reviews
A programmatic advertising selection checklist without the sales pitch
A practical programmatic advertising selection checklist for English agencies, covering scope, scoring, due diligence and contract terms before you sign.
Operations
How to write programmatic advertising service standards your team can follow
A practical guide to writing programmatic advertising service standards, covering response times, quality gates, ownership, data roles and a drafting checklist.
Outlook
How to build a programmatic advertising skills forecast for your team
Build a programmatic advertising skills forecast by mapping tasks, scoring current capability and setting hiring or training triggers. Includes a checklist.
Tools and providers
A scoring rubric makes programmatic advertising software selection defensible
How UK agencies can run programmatic advertising software selection with a weighted rubric covering data rights, auction mechanics and supplier scoring.
Strategy
What should a programmatic advertising strategy cover?
Programmatic advertising strategy explained: objectives, budget splits, data, creative, measurement and the governance that keeps spend honest across the UK.
Strategy
Seven steps to build a programmatic advertising strategy framework
A seven-step programmatic advertising framework for objectives, audiences, budgets, platforms, formats, measurement, governance and review.
Strategy
When to fix ten programmatic advertising strategy mistakes
Ten programmatic advertising strategy mistakes UK teams keep making, with a before and after table, plus the moment each one becomes worth fixing.
Tools and providers
How to compare a managed programmatic service with an in-house licence
Weigh a managed programmatic service against an in-house licence, covering where fees go, data duties, social channels and a shortlist scoring table.
Audience research
Why a programmatic advertising target audience needs a written profile
How UK media buyers can research and define a programmatic advertising target audience: data sources, privacy checks, segmentation tests and a practical checklist.
Operations
Before you hire, map the programmatic advertising team roles you need
A practical listicle on the programmatic advertising team roles English agencies need, how to split duties, and the checks to apply before hiring.
Tools and providers
Planning a programmatic advertising tool rollout
A practical programmatic advertising rollout plan: map workflows, audit data, assign an owner and test in stages before retiring the old process.
Tools and providers
How to choose programmatic advertising tools and providers
A practical guide to choosing programmatic advertising tools and providers, naming DSPs, SSPs, verification and consent vendors, plus auctions and commercial terms.
Outlook
Programmatic advertising in 2026: UK platforms and agencies
The 2026 UK programmatic advertising landscape: the platforms, exchanges, agencies and rules that shape how media buyers plan the year ahead.
Rules and ethics
Before you launch, review the programmatic advertising rules and ethics
UK programmatic advertising rules and ethics: UK GDPR, ICO direct marketing guidance, CAP Code, IAB brand safety, contracts, disclosure and a scoring rubric.
Tools and providers
Programmatic advertising vendor due diligence: questions to ask before signing
Questions to ask in programmatic advertising vendor due diligence, covering platform mechanics, data rights, fees, service model and handover before signing.
Tools and providers
Retail media networks: a UK programmatic buying guide
A commercial guide to UK retail media networks and programmatic buying, covering Tesco, Sainsbury's and Boots, consent rules, buying routes and measurement.
Rules and ethics
Can sustainable programmatic advertising work for UK brands?
Sustainable programmatic advertising in the UK: what AdGreen, net zero targets and green claims rules mean for media buying, and how to test it.
Tools and providers
A practical UK guide to programmatic audio advertising
How UK programmatic audio advertising works across DAX, Bauer and Global inventory, from RAJAR listening data to consent, measurement and podcast buying.
Tools and providers
Which programmatic brand safety tools suit UK advertisers?
Compare UK programmatic brand safety tools, from IAS and DoubleVerify to Pixalate and NewsGuard, with GDPR, fraud and practical UK vendor questions.